In May of 2020, while taking a stroll down the street, Rabia Sultan felt the need to bring about change in the fashion industry. She identified a gap in the clothing industry to bring classy, ready to wear designs to the masses at affordable prices. Equipped with a horde of explosive ideas and an urge to produce the finest in fashion, Rabia Sultan started out with focus on premium fabrics and excellent craftsmanship. She has since remained determined on constant improvement wherever required in order to produce the best.

Rabia Sultan has recently expanded into genuine cowhide hair-on leather bags, accessories and home products.